NEI WAI is a high-end designer brand whose chief designer Yu Xiaodan is a legendary woman. She was the translator of the book "Lolita" which influenced a whole generation in the 1980s ("Lolita" by Nabokov, Nabokov, 1985 edition) and is the author of the novel "The Lover of 1980".
In the early 1990s, she moved to New York with her husband and fell in love with underwear design. Graduated from FIT (Fashion Institute of Technology), the best design school in New York, and has been engaged in underwear design in Victoria's Secret, ELLE, Maidenform, Vanity Fair and other large companies.
In 2010, she wrote her ten-year lingerie design journey as "Inner Show - Fashion Notes of a New York Underwear Designer" and brought it to Chinese women. At the end of 2011, he participated in the creation of high-end women's underwear brand NEI WAI (inside and outside), hoping to bring unprecedented comfort and elegance to Chinese women, allowing them to wear their own underwear. "Once, she used the most beautiful words to bring the shocking "Lolita" to China. Now, she uses the most beautiful materials to put on underwear for women born for love."
