& Other Stories is a mid-to-high-end brand launched by H&M in the spring of 2013. It has a simple design and only launches women's series. The brand's designers, mainly from Paris and Stockholm, aim to produce high-end women's clothing with exquisite details, high quality and low price. There is an inspiring fashion story behind every season of the brand's clothing, and its website sells shoes, bags, accessories, cosmetics and ready-to-wear online.