In February 2005, designer Paige Gellar founded the American denim brand Paige with her name. As the designer said, "the jeans are like the genes that make you have a perfect figure". Paige perfectly presents the beautiful curves of every woman, paying special attention to the cut and fit of jeans. In addition to the petite collection series specially designed for smaller figures of orientals, there are also jeans series for children and even pregnant women. Paige pays attention to the tailoring of the hips and thighs, and uses the perfect tailoring to modify people of different shapes, so that women of every body shape will look uneven and hide their defects after wearing Paige. Paige generally chooses denim fabric with greater elasticity, which also lays the foundation for its good and perfect fit. Today, in New York, Los Angeles and Las Vegas in the United States, Paige stores have continued to expand, and it has become synonymous with well-known fit jeans.