A London women's shoe brand, established for 30 years, mainly engaged in fashion women's shoes, dance shoes, and wedding shoes. In line with the dual pursuit of fashion & comfort, Paradox London launched its Pink series of wedding shoes in 2002, which is very popular in the UK and has subverted the British wedding shoes market. In recent years, with the further development of fashion culture, the brand has launched a series of fashionable women's shoes that can be worn in various occasions, and won several fashion awards. Paradox London's "going out" strategy has enabled it to open several stores in London, England, Amsterdam, the Netherlands, and New Hampshire, United States. Fashion + comfort are the characteristics of the brand.
