Paul Smith is a British national treasure fashion brand. It is the best choice for many people who love British style and fashion. It was once known as the British version of Ralph Lauren, but it is by no means as serious as Ralph Lauren. Paul Smith has a British humor. I feel that what people love more is his hidden rebellious spirit. Or it would be most appropriate to describe it this way: "This is a gentleman who is elegant on the outside, but loves to 'play bad' on the inside".