PRETTY GREEN is one of the representative brands of British rock clothing style. It is a brand founded by Liam Gallagher, one of the main force of Oasis Band, to pay tribute to the style of the Beatles. Many of its clothing styles follow the clothing graphic design of the hippie period, and also combine modern British urban style for everyday wear. British rock shaped the style of PRETTY GREEN, it is the soul of "guitar rock". The success of PRETTY GREEN, in addition to referring to the business model of high street and trendy brands, on the other hand, comes from the history of British rock and roll for half a century.