PUMA (Puma) is a German sports brand. It proposes a new brand slogan Forever Faster, designs and provides professional sports equipment, and its products involve running, football, golf and even racing. PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. In 2004, Puma announced that through the cross-border cooperation with BMW Mini, Puma became the clothing supplier of the BMW-Williams team, which was most popular in F1 in 2004.