REISS has been rated as the most popular fashion brand in London. It has always taken the young line and is highly sought after by British fashion trendsetters. The reason why REISS attracts global attention is that the REISS brand is favored by the prospective British princes and princesses - Kate Middleton in When they got engaged, they wore a white dress from REISS. This white dress is from the REISS brand's 2009 autumn and winter series. At the end of December 2010, the brand announced that they will continue to launch this white dress skirt in the 2011 spring series.