In 2004, on the Upper East Side of New York, Sam Edelman and his wife Libby Edelman founded the Sam Edelman brand. While advocating "extraordinary, fearless, fashionable, upstart" in its shoe design, it is sought after and loved by many Hollywood stars for its rich fashion elements and highly recognizable appearance, including Julia Roberts, Katie Perry, Jennifer Lopez, Miley Cyrus, Rachel Bilson, Halle Berry and many more. As of 2015, Sam Edelman has more than 500 boutique retail stores in the United States, and its business covers more than 30 countries and regions around the world.