Scheels is an American privately held, employee-owned and operated chain of sporting goods and entertainment stores headquartered in Fargo, North Dakota. Scheels operates 31 stores in 14 U.S. states. Its tagline is "GEARS. PASSION. MOVEMENT. At SCHEELS we have a team of customer service specialists who are passionate about the products within the department. We are committed to delivering the best retail experience in the minds of our customers so that everyone Discover their passions for sports, hunting, fishing, camping, and more.