SHEIN is an international B2C fast fashion e-commerce platform. The company focuses primarily on women's clothing, but also offers men's clothing, children's clothing, accessories, shoes, bags, and other fashion items. SHEIN mainly targets Europe, America, Australia and the Middle East and other consumer markets. The brand was established in October 2008, and since then, it has been adhering to the philosophy that "everyone can enjoy the beauty of fashion". Its business covers more than 220 countries and regions around the world.
