The Sierra journey began in 1986 with a tiny warehouse space, a hand-painted catalog, and a vision to make the world's top brands affordable and accessible to everyone. After the mail order business took off in the late 80's, we launched our website (becoming one of the first catalog companies to build an online presence), and now we continue to build convenient retail locations across the United States. We're proud to continue helping the adventurous get outside - staying true to our roots - with great everyday value, great branding and great customer service.
