Milan-based fashion house Slam Jam was founded by Luca Benini, who started out selling streetwear in his garage before launching the Slam Jam Company in 1989.
Because Slam Jam is dedicated to exploring street culture in depth, it is more than a store and represents a way of life, including fashion, music, sports and visual arts. As the largest fashion brand agent in Europe and the largest external promoter of Italian brands, Slam Jam has a dizzying number of joint projects.
