British sports fashion brand SWEATY BETTY was founded in 1998 by couple Tamara and Simon Hill-Norton. The establishment of SWEATY BETTY aims to inspire women to seek self-confidence through sports. Whether in the UK or in other emerging markets, SWEATY BETTY has always adhered to its own brand belief, which is to fashion sportswear and make it avant-garde and casual clothing.
In addition to its traditional yoga apparel, SWEATY BETTY also offers sports apparel for running, dancing, cycling, swimming, skiing and tennis. In addition, targeting the consumer target group to women is also one of the directions that SWEATY BETTY insists on. They firmly believe that the healthy lifestyle provided by SWEATY BETTY is worthy of every woman.