The secret to Ted Baker's success is bolder interpretation, a relentless pursuit of excellence, meticulous attention to detail, and a distinctly British humour, all in a unique Ted Baker style that's unconventional. In 1988, shirt expert Ted Baker founded the fashion brand of the same name in London; today, the company's products are more diverse, covering menswear, womenswear, fragrances, watches, luggage and many other fields, bringing wildness to every detail of life Unruly colors. Its franchise stores are all over the world.
