Launched in 2017, TheDrop.com brings a whole new experience to the global streetwear industry. Over the past few years, the biggest retailers focusing on "seasonal" trends have fallen behind, and celebrity influencers of all types driven by real-time trends have been replaced. New brands are being born every day, all looking to be the "next superman" - selling directly to customers and launching limited-edition miniature collections every 15-30 days. A $175 billion global industry is growing fast right now, but also has customers looking for a destination to find items they already love from Staple, Adidas or Jordan, and a place to learn about the next products like Clearweather, Brandblack and Brands like SNKR Project have even rediscovered the retro vibes of others like Ewing, Diadora, and more.
