Whet Blu is a New York-based outerwear brand that specializes in luxury leather and vegan products. Our classic design approach combined with contemporary style helps men and women showcase their personal style and self-expression. Founded in 1987, it started out as a suitcase full of leather and an American dream. Recognizing the needs of the leather jacket market, our owners set out to provide the motorcycle world with the highest quality products at honest prices. For over 30 years, we have invested our time and energy in creating products that are built to last.
