Hungryroot sells innovative flour-free pastas made with vegetables and other healthy ingredients. Make full use of network data to test consumer demand for new products, collect click-through rate, repeat purchase rate and other data, and give direct feedback to customers.
Hungryroot is able to sell 1 million items a year, mostly through word of mouth. Ben McKean plans to use the new funds to hire more staff and increase spending on marketing and promotion. The company also plans to launch a soup line in the coming months.
