When Saatva launched in 2010, the founders wanted to create a different kind of mattress company. “Over the past thirty or forty years, the mattress industry has gotten a bad rap,” said Saatva founder and CEO Ron Rudzin. Buying a mattress has become a miserable experience thanks to misleading marketing, overbearing salespeople, and inflated prices.
Using an innovative online business model, Rudzin and his co-founders saw how to make buying a luxury mattress easier for everyone. They can replace the confusing, exhausting environment of a traditional mattress store with 24/7 customer service and stress-free at-home try-ons. "We want to provide the best service and the best product and treat customers in a way I've never seen in the mattress industry in my lifetime," Rudzin said. Consumers responded, and today Saatva is the internet's #1 luxury mattress and bedding brand.
