Tuft & Needle is an American mattress and bedding brand now owned by bedding manufacturer Serta Simmons Bedding. T&N was one of the first online all-in-one bed marketers launching in the early 2010s, disrupting traditional brick-and-mortar bed sales. In its first advertising campaign, Tuft & Needle goes head-to-head with brick-and-mortar rivals On September 28, 2018, the online seller was acquired by Serta Simmons Bedding, and the Tuft & Needle brand – according to their website – is now is on the floors of major mattress retailers, T&N stores, and online.
