This collection of Pretty Little Problem Solvers was prompted by a Mompreneur looking for ways to simplify his life and a desire to use products that were safe for his family. Launched in boutiques from New York to Beverly Hills in 2015, Baublerella quickly attracted the attention of department stores, who love the way these utilitarian products look good on their shelves.
Baublerella now ships to more than 4,000 stores nationwide, has been featured on the Today Show and Good Morning America, and has appeared in numerous publications including People, Really Simple, and Town and Country.