BOGNER has always been the epitome of luxury sports fashion. The BOGNER brand bundles fashion and sports collections in the "world of Athluxury", while FIRE + ICE focuses on the "Urban Performance" section. In each collection, BOGNER Sport stands for function and performance, always expressed in style. Maria Bogner created the unique concept of the BOGNER brand in the 1950s: the perfect symbiosis of sport and fashion. Based on this vision, each season of the BOGNER collection is the latest interpretation of the modern zeitgeist. The focus is on a luxurious casual look that exudes casual elegance, whether at work or at leisure - true to the motto: Athluxury Sports Fashion.
