Umbro is an internationally renowned brand with a history of 94 years (1924-2018). It is a British-based football apparel manufacturer and was founded in 1924 by the British Canfries brothers. The brothers merged the five English letters in their English name (HUMPHREY BROTHERS) into the word UMBRO, and then matched the diamond double diamond pattern to become the registered trademark of UMBRO today.
People-oriented, pursuit of excellence is Umbro's brand management philosophy. Its competition philosophy is that the definition of winning is not to defeat competitors, but to achieve established goals and surpass, benchmarking actions come from objective information, and facts speak louder than words. Exquisite technology, excellent quality and first-class service are the development goals of Umbro.
