The DONNI story began in 2009 when founder alyssa wasko created her own cozy, cozy scarf in response to the death of her father, donald. Her friends started requesting them, and before long, orders were being received from all over the country through word of mouth alone. Alyssa's personal creative outlet grew into donni, named in honor of her father. With the same signature of comfort and ease, neck braces expanded into bandeau tops, aprons became trousers, and the brand grew into a full line of clothing and accessories.
As DONNI has grown, comfort remains at the heart of our raison d'être. Not only do we want to create premium essentials with ultra-special details (in the softest fabrics you'll ever wear), but we also want them to feel completely comfortable in your own skin. Our goal is to create pieces that make you feel confident and comfortable, whether you're lounging at home, running errands, spending time with people you care about, or exploring your city.
