BHLDN is an American women's clothing retailer specializing in wedding dresses, bridesmaid dresses, bridal accessories and wedding decor. Headquartered in Philadelphia, Pennsylvania, BHLDN is owned by Urban Outfitters and is a sister brand to Anthropologie. We're here for classic wedding dresses, bridesmaid dresses, mother of the bride dresses, flower girl dresses, wedding decor and special event dresses for every aspect of your big day.