Boden is a well-known original British fashion brand, founded in 1991. Boden fashion advocates colors, patterns, classics, comfort, quality details and joy of life. It is a portrayal of the quality lifestyle of the British middle-class elite. From British Prime Minister Cameron to the US President's wife Michelle, they are all advocates of Boden fashion. Boden uses high-grade fabrics, fine tailoring and fusion of British style, reflecting the clothing tastes from the middle and high bourgeoisie in the United Kingdom.