BY JOHNNY is the brainchild of Australian fashion designer Johnny Schembri. The brand was founded in 2009 from a humble stall in Sydney. BY JOHNNY's success at Australian Fashion Week has seen the brand cement its place in the industry as local and international actresses, artists and A favorite of fashion influencers. Inspired by design philosophies past and present, the brand reinvents traditional styles and creates premium collections for individuals who prefer effortless style with a unique and contemporary edge.