Fleur du Mal is a luxury lingerie, ready-to-wear and swim label founded in 2012 by Jennifer Zuccarini. Its name, derived from the title of a collection of poems by Charles Baudelaire, illustrates its unique spirit of duality: Fleur du Mal takes a fashion approach to lingerie and applies the language of lingerie to fashion. Refined and sophisticated, its products feature luxurious fabrics such as French Leavers lace and custom embroidery by world-class artisans. But they're not terribly serious, nor overly complicated. They can also be cheeky, with whimsical prints and provocative silhouettes; a true embodiment of "naughty flowers".
