Founded in 2009, Ruti aims to change your relationship with your wardrobe. We're always told that beauty can hurt us—that we have to forego comfort in the name of style, and compromise for anything stylish. This is where Ruti comes in. After years as a tech executive, Ruti Zisser took a leap of faith and set out to create a new kind of luxury brand on her own. From that moment on, she threw herself into creating the clothes she had been looking for but never could find. Our clothes are designed to flatter the woman over 35 without making her look like she's trying too hard. Ruti Zisser American Israeli fashion designer. Ruti is the Founder, CEO and Creative Director of Ruti Inc.