Dana started Limeberry in her own home in 2013, hoping to generate more income, want to take her family on epic vacations, and of course, she believes that timeless fashion should never cost a fortune. In 2014, Dana began selling her unique collection of T-shirts on the "Daily Deal" website, Jane.com. The CEO and owner of Limeberry Designs, Dana started Limeberry from her home, an online boutique specializing in 2013 spirit apparel, holiday and new trend t-shirts.