No 44 is a new luxury label inspired by women who transcend trends, women in power who wear masculine pieces in sexy cuts and beautiful fabrics, yet are feminine. The brand was born out of a love and desire to make women feel vibrant, modern and beautiful in one of the most timeless fashion pieces: jeans. Our entire project reflects a return to basic concepts, with an emphasis on simplicity and adherence to fundamentals, attention to detail, and thorough customization from high-end materials.
From workingman's uniform to symbol of youth rebellion to fashion statement, denim has come a long way, undergoing changes and perfecting shape and utility. Today, jeans are the number one fashion must-have, from the runway to everyday life.