The Original Penguin brand is a youth cultural icon that represents the fusion of American sportswear and contemporary fashion, appealing to savvy consumers who are fashion-savvy but don't take it very seriously. We pay homage to our brand heritage while being flexible enough to maintain culturally relevant meanings in the global marketplace, and without compromising the heritage or craftsmanship that has established the traditional Penguin name, for our mid-century classics archives are organized to reflect today's lifestyle.
