At pītusa (pee-tu-sah), we strive to create high-quality, flattering clothing that instantly lifts your mood. We are a women-led brand, employing women-run studios in Peru and India, emphasizing ethical and sustainable production. Since its inception in 2010, pītusa's founder and CEO, Clara Lago Rashidian, has grown the brand into one of the world's leading brands without any external investment. Clara grew up in London and is of Spanish and English descent. She now lives with her family in Miami, where pītusa is headquartered.
