Born in Paris, IRO was inspired by American rock music of the 70's and 80's with a desire to create a wardrobe as simple and sturdy as the soundtrack. Not the wardrobes of magazine models, but the wardrobes of everyday cool girls, the ones you can see on the street, always in motion. Add Parisian romanticism and jolly Japanese madness to the throwback rock spirit of this New Yorker. An inspiring tryptic, IRO strikes the perfect balance between cool, sophisticated and modern. At IRO we make it easy to mix fabrics, cuts and seasons. Patterned leather, elastic and tight, winter and summer. Inspired by the style mix of these women who embody IRO. Hyperactive and free, they are fearless and have no limits. They can wear whatever they want, anytime, anywhere. Since opening its first Parisian boutique in Saint-Germain in 2006, IRO has become an independent label, sought after and sought after by all women in every major city. From Soho to Los Angeles, London to Seoul, Lebanon, Shanghai, Qingdao... IRO continues to expand with more than 70 boutiques and 600 sales points around the world.
