Woolx was started by a father and daughter team from a family with a long retail history in the outdoor industry. For generations, we have been immersed in the natural beauty and amazing adventure opportunities of beautiful upstate New York. Woolx has had a brick and mortar clothing store in the heart of New York for over 72 years. We've always focused on selling products we ourselves want to use, high-quality outdoor clothing that feels great, performs great, and is a great value. Woolx takes great pride in offering products we can stand behind 100%. Because we are what we make, and we make the best merino wool clothing you'll ever wear.