Headquartered in Dallas, Texas, Southcott's original line of bamboo cotton casual styles quickly appealed to women looking for better, more comfortable everyday wear. Southcott is now stocked in over 200 of the finest women's retail boutiques nationwide. In addition to the comfort and feel of Southcott's bamboo cotton essentials, Amy's relentless commitment to fit has fueled the brand's popularity - designs inspired by the female body shape we like to call diamonds (who wants to be fruit?) per Each style is designed with one of four diamond shapes in mind - Ascher, Emerald, Oval and Trillion. This is how we help you find your "perfect fit". Click here below to learn more about each shape.