JOSEPH is a British contemporary designer label with luxury essentials at their core. JOSEPH was founded in 1966 by Casablanca-born Joseph Ettedgui. He was an early champion of now iconic design houses and emerging brands. He creates concept stores; places where new designers and ideas are discovered, where he inspires clients to appreciate the contemporary. Founded in 1983, JOSEPH's own label focuses on luxury essentials to provide women with a complete modern wardrobe.