A platform in the United States that specializes in underwear, aims to liberate women during menstrual holidays. Thinx combines sanitary napkins and underwear into one. The fabric invented by the company can not only absorb all the liquid attached to the skin, but also has an antibacterial effect.
In 2016, the company tried to place a large advertisement on the New York subway with a half-cut grapefruit or a runny egg alluding to menstruation, but it was rejected by the New York Metropolitan Transportation Authority (MTA). After many efforts, it was finally released. . Currently, the company is running an advertising campaign in select US markets. The company also uses the invented fabric to make more products, such as clothing.
