ViX Swimwear is made for women who appreciate beauty, quality and attention to detail. One of the first brands to introduce luxury swimwear to American women, Paula Hermanny has been a leader and visionary since the label's inception in the early 2000s. Paula's personal style, ambition and love of travel gave her a natural ability to lead brands as Creative Director, creating unique handcrafted swimwear and resortwear designs for 20 years. She sees the ViX woman as mature, free, fun, travels a lot, and finds beauty in her surroundings; nature, art, music, architecture, food, and the people around her.
