The Well Apointed House, LLC is a Greenwich, Connecticut-based company that was founded in 2001 by Melissa Hawks as a young advertising executive in New York City. She wanted to bring unique home decor finds that were readily available in Manhattan's urban markets to a wider audience on the internet, and thus, The Well Appointed House, was born. It was one of the first e-commerce destinations for home decor enthusiasts, predating today's cluttered online shopping space and truly original, established long before the "flash sale" era came and went.