Fabletics is a subscription retailer that sells women's sportswear and accessories online. It provides members with personalized clothing based on the user's lifestyle and fashion preferences. It is a subsidiary of JustFab. Fabletics was founded in July 2013 by Adam Gordon, Don Ressler and Kate Hudson and officially launched on October 1, 2013. In June 2015, Fabletics launched men's sportswear brand FL2 with Kate Hudson's brother and actor Oliver Hudson.