Pandora, a Danish jewelry brand, is one of the three largest jewelry brands in the world. PANDORA Jewelry is loved by female consumers around the world thanks to its star product, Moments bracelets and charms, which are freely paired with a way for women to remember important moments. PANDORA Pandora Jewelry started in 1982 by Danish goldsmith Per Enevoldsen and his wife Winnie in Copenhagen, Denmark. Since then, PANDORA has embarked on a rapid growth journey from a local Danish jewelry store to one of the world's leading brands, inspiring women around the world to express their personalities and stories.