Kiko Milano is a make-up brand from Milan, Italy. It is popular in Europe and is the royal make-up brand for Armani's catwalks. KIKO, which has 650 stores in Europe, is now expanding into the U.S. market, with five stores near the New York area alone and one in Miami. This make-up chain store that can compete with Sephora in Europe is ambitious and wants to be H&M and ZARA in the make-up industry. Compared with MAC, Sephora and other beauty brands in department stores, KIKO is expected to gain a price advantage.
